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Marketing ideas for the shoestring bourgeoisie. - drive traffic
You might be here: Home / Idea Center / Internet Marketing / 101 Solutions to Push traffic towards Your site
101 Ways to Drive Traffic to Your Website
Over 100 ways to drive traffic to your internet site, push traffic towards your internet site
One of the chief concerns we've got as web owners is how you can drive traffic towards our websites. Without knowing ways to get more visitors, how else should we read more leads, make more sales and then generate income online?
There are a variety of the way to obtain more traffic, so I�ve collected their list of the most popular traffic-generation techniques. I�ve attemptedto get them organized in to the following categories:
Content & Article writing
SEO & Search Engine Marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Article promotion
Start a blog or put in a blog aimed at your website. Use WordPress. Tip: Don�t go along with the disposable Weblog web hosting offered by WordPress.com. It�s a watered-down form of WordPress you can't optimize!
Research your article keywords while using the Google keyword tool. Target your site posts and articles by using these keywords. (Read The best way to Add Keywords aimed at your web.) This will assist your site content rank higher within the serp's.
Update your website or blog frequently. 3 times per week is extremely good. Daily is way better.
Write better headlines. Writing compelling headlines that convert into views is surely an art. Ensure you take a look at keywords and work them in your headline. Maintain headline congruent using the webpage it describes.
Stay faraway from duplicating other posts and articles. Duplicate content is one of several big no-no�s based on Google and your site may be penalized or banned in case you are participating in this practice. Tip: If you�re hiring out your site content writing, ensure that the contractor knows their work must pass a plagiarism-detection tool like Copyscape.
When considering content for the website, there are 2 ways to consider: timely very hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you a chance to meet with something which is on everyone�s minds, however those topics often cool-down and fade from relevance after a while. Evergreen content-as the name suggests-is content that provides timeless value, according to principles that aren�t as more likely to change with all the public�s mood. A good piece of evergreen content may bring traffic steadily, every year, and creates a real asset to your site.
Convert your blog post articles to Adobe PDFs and gives them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorporate your URL in your bio box (your brief description in regards to you and the ways to reach you for more information.)
Comment on other blogs inside your industry or niche. Help make your comments thoughtful, courteous and make use of a keyword or two. Include the link back to your site.
Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Position the brief synopsis of your respective solution in response to the question you�re addressing and post the web link completely article (already posted in your website) if they need to find out more. - drive traffic
Join niche-related forums and offer advice, ask questions, etc. Include links on your websites inside your forum signature.
Offer a whitepaper that answers a typical challenge to your audience. Collect email sign-ups as a swap. Deliver your whitepaper automatically using your confirmation autoresponder.
Write an e-book. Include links to resources also to your individual URL. Provide you with the ebook on your own website.
Place your brand-new ebook into ebook directories at no cost or low-cost download.
Convert your ebook in a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery about the Kindle, Nook and also other tablet platforms. Then offer it available through Amazon, Barnes and Noble, etc.
Add your blog posts BlogCarnival.com. Host your site carnival to bring experience others within your niche while building the significance is likely to site.
Form your site promotion network. Accept to retweet, mention, link you aren't promote one member per week. (This involves 100% dedication from all members to make it work. In case a member begins falling down on their commitment, they�re out.)
Article promotion. Submit your pithy articles to sites such as the following please remember to feature keyword links leading time for your internet site. (Read Marketing Mastery Series: 5 Steps to Powerful Marketing with articles.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I'm certainly biased, here's an illustration I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is a variety of original articles that link time for your internet site from your Squidoo page.
Add a forum or discussion group software to your website. (Keep in mind: It takes time, dedication and love to grow a thriving community, nevertheless it might be well worth it.)
Offer regular webinars and communicate the schedule and topics using your website and e-mail lists. Tip: Record the seminars and add them to a members area on your own website, or make sure they are available 24/7, thereby bringing a lot more value to your internet site.
Offer a totally free tool, template or software. When Hotmail was initially introduced, each message carried a bit signature in the bottom of every email having said that �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Hire a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create a compelling infographic. When done well, infographics make even driest material visually interesting, effectively grabbing and holding the reader�s attention good enough to supply the message-and your URL.
SEO & Search engine marketing techniques
Use keyword-centric tags along with your WordPress posts.
In WordPress, make sure to leave trackbacks started up. When you hyperlink to other online marketers, a message will notify your website owners of the modern link and they'll likely go to your site. They will often even link back!
Install google's Sitemap XML plugin for WordPress. It automatically sends updates to Google as well as other search engines like google whenever you come up with a new post, helping your material get indexed quicker. Don�t have a very WordPress site? Use Ping-O-Matic to complete exactly the same thing.
Can�t utilize Google Sitemap XML plugin for WordPress* to produce your sitemap.xml or robots.txt files (used by Google and also other search engines like yahoo?) Use a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Set it up and acquire that person to appear alongside your posts from the Google search results. (Read Google Authorship: The way to get Your Picture into Search engine Results.)
Install Google Analytics on the site and consider it every now and then. It doesn�t have to be Google Analytics, but you are able to observe how much traffic you�re receiving on a weekly basis where any visitors are coming in from? How may you intelligently drive more traffic to your internet site if you don�t know what�s already on your side?
Submit your website to find engines and search directories. Seems obvious, most folks don�t know where to start. Listed here is a report on a few of the top search sites:
Use the linkdomain command in Google (ex. linkdomain:marketingideas101.com). While this only shows a subset of the links which lead in a domain, it could offer you an idea regarding how the competition increasingly becoming their rankings.
Research popular misspellings of one's company�s name the ones of your respective competitors. Buy those domain names and forward them to your site.
Find expired websites in your niche which are still receiving traffic and get them, directing them toward your web site. Just for this, I would recommend Expired Domains.
Use a custom 404 page to help get the information these are seeking from your website in the event it moves or otherwise becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites may offer a lift in your rankings and traffic. The best backlink can be a one-way, dofollow link coming from a high PR site. Also, if you�re just coming to grips with your internet site and you've got low PR, you had better have some great content, otherwise your opt-in rate which has a reciprocal campaign is likely to be low.
Join an online ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies the site. (Much less of the disadvantage if you curently have an unsightly site. If that�s the situation, begin!)
Pay a freelancer or company to create obscene levels of traffic in your case. Just watch out for the real chance whether it's a scam (Read Useful information on writing Drive Traffic Using Fiverr.)
Social video marketing & Podcasting
Read or confer with your ebook contents in an audio post or compilation of audio posts make on BlogTalkRadio or iTunes.
Why only create audio posts of one's ebook, blog post or information? Produce a video demonstrating the same information and post to YouTube and Vimeo. Include links back to your internet site in your video description along with video captions. Tip: this can be done either by presenting the information yourself, hiring you to definitely present it, or by developing a video with something such as Animoto.
Marketing with email & Syndication
Link your site along with your Aweber marketing with email account. Take signups for the newsletter, ebook or another promotional/informational offers. This can expand your emailing list.
Establish an Feed for the site. Combine it with FeedBurner.com. (Well.. the thing that was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts in your Aweber email marketing service. This may deliver your blog post posts in the enewsletter format to your email list. Set the subscriber list to weekly or whatever is suitable for the posting frequency.
Email your overall and previous customers regularly. Question them with regards to their curiosity about new services and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights and other relevant correspondence to stay at the front end with their minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links fully articles yourself site. This also lets you gauge what topics are most critical to your readers.
Don�t stop with simply offering your whitepaper from a newsletter signup confirmation page. Add your Facebook, Twitter, Google+ profiles and links along with other websites you use that complement.
Syndicate your site with Technorati.
Include your web site URL in your email signature. (It�s a fantastic place to offer a few of your social websites URLs also.)
Run a solo ad, whereby you spend someone to market your offer to their list. Review of your list owners carefully here; all isn't as it may look like. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an ad swap. You have a subscriber list. Another marketer has their subscriber list. Your offers align with each and every others� e-mail lists. Another marketer sends your offer to their list and also you send their offer to yours. Everything being equal, you both should see your opt-in lists expand. (Get started at Safe-Swaps.com.)
Join venture with another marketer. Similar to a solo ad, you have your ad on their list, together with the difference being they have a cut in the sales as opposed to going for a flat rate.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Pay per click or Bing Ads. Tip: Make your ad performance carefully at first. You can lose lots of money quickly in case you don�t give consideration!
Pay for banners on other websites. Target websites inside your niche, preferably. This can be a step-around to begin receiving qualified traffic.
Banner exchange. Similar to reciprocal links, you consent to trade banner advertising along with other site owners. Shoot for exactly the same or complementary niches.
Post free or paid ads on classified ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner marketing programme and spread the wealth! Pay others to market one to the website visitors and mailing lists giving them a cut. Be sure you can track referred traffic correctly before rolling this out.
Public Relations & Getting the news out
Offer to begin a guidance column for local media outlets. Involve some example column posts and know your pitch ahead of when approaching publishers. Finally, guarantee the publisher�s audience matches your individual.
Along the same lines as a possible advice column, offer to create an editorial. This can be quite like guest posting on someone else�s blog. By giving thoughtful insight into a standard challenge or current event, you bring value towards the publication and a spotlight to your own efforts.
Write a persuasive pr release and post to free news release sites and native media outlets. This is a short list of free and paid website article sites:
Are your offline ads supporting internet marketing efforts? You need to have your URL on your own cards, flyers, brochures, letterhead; any and all stationary.
Pay an increased school or pupil to position flyers with your offer and URL out and about. Include college campuses, malls, supermarkets, houses, etc., as long as business proprietors are asked and so long because the location is congruent (or neutral) with your offer. These locations needs to be places where your target audience frequents. Tip: Unclear those flyers won�t end up in the garbage? In today�s ages of smartphone's, pay for each image of the flyers as they�re placed.
Drive your URL all around town. Brand your URL to your license plate cover, bumper sticker, and have it added professionally in your vehicle�s rear window, tailgate, side, etc. Better if your car is unique in some manner (and I�m not referring to that rust spot the same shape as Elvis or Virgin Mary.) Need to take this extraordinary? Invest in an eye-catching vehicle wrap.
Buy a couple of sandals or boots and carve your URL to the bottom ones. Then go walk on wet sand or snow and present people who follow in your footsteps something to take into account.
Hold a competitive sport. Winner turns into a rave review on your site, an enjoyable toy or gadget, cash.. whatever. Greater compelling and niche-appropriate the prizes, the better. Announce the contest winners on your site.
Join a local business group or association. Members often benefit from being listed in the member directory, filled with their website�s URL.
Your business card needs to have your link on it, of course. Better, use the back of the business card to imply an exclusive offer, promotion code, promotion or any other thrilling basis for these phones see your site. Now those networking mixers could possibly bring some visits to your site as opposed to seeding your business cards in the bottom of trash bins all over town.
Sponsor a league team. This could be softball, darts, roller derby, bowling-even chess. Think about the audience (the players along with their families and fans) and your own interests when selecting your sponsorship opportunity.
Get seen in the news. This technique worked well for Dave Mayer of CleanBottle.com. Dressed up in a big bottle costume-complete with URL-Dave was basically caught on video running along Tour de France bicyclists. The recording went viral and CleanBottle�s orders exploded. She has since chose to make this technique a cornerstone in the web marketing strategy, though he�s occasionally roughed up by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. At the end of that event, you should be collecting a shorter survey to determine how you can enhance the next event. Request e-mail addresses from those who confirm they wish to opt into your mailing list.
When folks were taking that event, did they fill out a registration form? It do not have been printed! Any flyers or advertising for that event should point to your website where they�ll find more event details and the registration form.
Give a meeting. Regardless of the format, a recorded interview can offer you excellent experience your market and places you inside the expert seat. Since the interviewer for the list of questions before hand, or offer your individual. Practice going to ease and ask for a duplicate in the interview to be used absolutely need marketing efforts.
Interview others. Each and every interview you conduct, the easier it gets that you should interview larger names in your industry. The larger the names, the greater the draw. Tip: Have your recorded interviews transcribed and offer them on your website. It�s a great way to generate fresh content!
Offer to offer an item review (whether positive or negative) or testimonial in return for a backlink.
Send your product or service (free of charge) with site owners for an online product review.
Hand out promotional gifts together with your URL with them. Don�t skimp here. Nice metal pens and USB drives often usually stick to me to get a long time, even though there is a brand name and URL emblazoned on them.
Hold an online treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Needless to say, one of the clues (or maybe the treasure!?) will probably be on your own website.
Printed banners, billboards and skywriting. Enough said there. Better: Escape the printing costs. To retaliate against political sign thieves, Michigan online marketing agency, Oneupweb projected a 30-foot video loop of an dancing Senator Obama on the side of these building. The stunt made the night time news from coast to coast.
Produce viral content. How? One idea is to produce a legend come true. Running shoe manufacturer Hi-Tec, designed a series of �reality� videos showing their new distinctive line of athletic shoes were so water-resistant, individuals were looking to run using water-and they were succeeding.
Tattoo (temporary you aren't) your URL on to your body. Any situation that important will most likely get analyzed.
Ask a celebrity to utilize a t-shirt or dress together with your URL printed on it.
When attending a tradeshow, your team wear the identical shirts, visibly labeled along with your URL. Buttons and hats are another form of this.
Create an award program. Establish the guidelines, the award graphics, news release templates, etc. Be discerning about how you decide on your candidates to make your announcement. Encourage the winner(s) to set the modern badge on their website. Needless to say, it�s one of the links towards the award summary yourself site.
Promote a purchase, introductory pricing, free trial version or another enticing promotion to enjoy deal-conscious buyers to your site.
Social media marketing & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your own Facebook �fan page�. Every now and again, will include a link to your own website.
Facebook. Install the NetworkedBlogs Facebook app and repair your blog to Facebook. Once you post on your blog, your posting automatically shows in Facebook.
Facebook. Link your Facebook account with your Twitter account so a post in Facebook automatically posts in Twitter. This lightens you will want to sign in to both accounts and adds diversity to your Twitter posts, particularly when you�re smart enough to automate a number of them using�
MarketMeSuite. Manage your social media streams and accounts from one place. Best: Create, schedule and upload your social media marketing broadcasts weekly, month, quarter or year at a time. Greatly cuts down on facebook marketing burden.
Twitter. Display your Twitter go after your site or blog. If you�re with your Twitter or facebook account regularly, your tweets display and will freshen your site. This encourages repeat visits and updates your website, keeping you fresh in Google�s search results.
Twitter. Include your website�s link inside your Twitter bio.
Twitter. Tweet regarding your product, service or articles. Include links to your onsite material. Use hash tags (#) to include your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog together with your LinkedIn account which means your blog posts show up on your profile.
LinkedIn. Incorperate your URL inside your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your location from the group�s description to construct a far more focused group.
LinkedIn. Too busy to start your own personal LinkedIn group? Join other groups and increase the value of those communications. Often, those posts might be expanded for being full articles yourself website. Then offer the link to the group.
Pinterest. Add interesting, non-copyrighted graphics for your webpages and websites then pin the crooks to your Pinterest account.
Create an account in different of the popular bookmarking sites. Add your URL with your profile.
Using these popular bookmarking sites, bookmark links of worth, associated with your niche. Your own personal website needs to be one of them bookmarks.
Ask others to bookmark your internet site. Or bribe them. No matter what.
And finally-because you can�t have a very set of only 100 marketing the thing it an internet site called �Marketing Ideas 101�:
Content & Article writing (cont.)
Make a �100 Ways to� list post and get visitors to share whenever they think it is helpful. Not nearly that ambitious? Make the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you get the idea.
"Tell the chef, the beer is on me."
"Basically the price of a night on the town!"
"I'd love to help kickstart continued development! And 0 EUR/month really does make fiscal sense too... maybe I'll even get a shirt?" (there will be limited edition shirts for two and other goodies for each supporter as soon as we sold the 200)